Once you have created your new ThingWorx action from the action model report, test it out from its launch point. If you added an action into the thingworxActionsMenu or thingworxCustomizeMenu action models you should now be able to see the ThingWorx option in the menu/tabset/navigator (without any jcaDebug=true URL parameter).

This is an example of ThingWorx mashup embedded in Windchill info page: