CreoView_64.exe is self-extracting archives that each run CreoSetup.exe. CreoSetup.exe is a wrapper application for chaining the installations of several installers in the archive, including CreoView_64.msi. Running the MSI file alone does not constitute a complete installation of Creo View. However, you can customize the installer in these ways:

Use 7-Zip to extract the archive to a folder, and then modify its contents. Continue to Creating and Deploying a Customized Installer for an example.