Investment Themes
Investment themes (product themes) are the initiatives that drive the enterprise's investment in systems, products, applications and services. They represent key value propositions that provide marketplace differentiation and competitive advantage.
Investment theme examples: Customer Relationship Management, Social Intranet, Computing Resources.
Managing investment themes
Investment themes are best represented by issues in a custom investment theme tracker in
Codebeamer. This is essentially a requirement type tracker, that is
further customizedWe suggest hiding most of the fields of a default requirement tracker, and write investment theme summaries that are clear to every stakeholder. A high level classification can be done by introducing a Type choice list with the following options:
• Into existing: Create value by enhancements and maintenance.
• Into new: Create near time value by creating new products.
• Into future: Create products that donot add immediate value, but can do that in the future.