Customer Successes

adidas Group Achieves Company-Wide Strategic Collaboration with PLM

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At adidas Group (www.adidas-group. com), new products are simultaneously developed and introduced on a continuous basis to meet the needs of the most discriminating professional athletes, teams and consumers. Yet the company faced a specific need to implement a Product Lifecycle Management (PLM) technology architecture that would allow for strategic collaboration across the multi-brand, multi-product type, customer-focused organization.

Published by:  Consumer Goods Technology, February 2011

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